Achieve Better Results with a Topical Map for Local SEO

As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

Firstly, it's pivotal to understand what we mean by a 'topical map'. A topical map for Local SEO uses a network of closely related topics to create read more an intuitive structure for website content that is favorable for search engine algorithms and users.

The key to a successful topical map is understanding your audience and their common search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Incorporating a topical map into your local SEO strategy can lead to immense benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.